Mercedes-Benz India in collaboration with Daimler Financial Services and Reliance General Insurance, has launched the ‘Advanced Assurance Program’, where the customers who currently avail the extended warranty program up to 4th year of operation, will now be offered an extended warranty up to 6 years.
Merc says this program will enhance the vehicle ownership experience even further beyond the standard warranty of 3 years. Advance Assurance program will be available in 3 options, namely 4th Year, 4th & 5th Year and for 4th, 5th, and 6th Year.
Key features of Advanced Assurance Program:
Advance Assurance Program introduces benefits and features after the completion of the standard 3 year warranty (2 year standard warranty + 1 year Star Care).
Varying periodic options: Advance Assurance program will be launched with 3 periodic ownership options, namely, 4th Year, 4th & 5th Year and 4th, 5th, and 6th Year.
Flexibility: These extended warranty programs can be purchased any time before the completion of the 3rd year of ownership. There is also an exit clause available with these programs where a customer can exit if he wishes to within the standard warranty period.
Attractive Pricing: The Advanced Assurance Program significantly reduces the extended warranty price when compared to the existing programs. The Advanced Assurance Program for the new LWB E-Class for instance is Rs. 66,000 which is 18% lesser than the existing extended warranty programs.
“The aggressive pricing is a result of high product confidence and in-depth knowledge of the Indian driving behaviors using big data analysis, and reinforces Mercedes-Benz’s low cost of ownership proposition”, added the company.
Roland Folger, MD & CEO, Mercedes-Benz India said, “My Mercedes My Service was launched last year with the objective of creating a new benchmark in the luxury car industry, whereby the customer gets to enjoy service excellence and the lowest cost of ownership for their cherished Mercedes-Benz vehicle. With an aim of providing complete peace of mind for patrons, Mercedes-Benz has introduced innovative service packages and flexible Finance & Insurance programs from its group company, Daimler Financial Services. With the launch of Advanced Assured Program today, we have furthered deepened our customer commitment and offered yet another reason to buy a Mercedes-Benz. We are confident that the numerous benefits associated with Advanced Assurance Program will drive complete peace of mind for our discerning patrons and offer them an unparalleled ownership experience.”