Rolls-Royce is celebrating more than 10 years of presence in South Korea by creating two bespoke cars, unveiled at the British Embassy in Seoul. Seoul has been home to Rolls-Royce since 2004, and Busan in September last year.
Rolls-Royce Ghost Seoul Edition
Representing the capital city, the Ghost wears white and black set off by red and blue design elements, a traditional Korean colours that grace the country’s Taegukgi national flag.
The exterior is Andalusian White, a bright white, which Rolls says a historical symbolism of purity and hope. Above the twin coachline in Cobalto Blue and Mugello Red sits a hand-painted motif, capturing the silhouette of the iconic Namsan Seoul Tower. In a subtle flourish, these colours also form pinstripes tracing the circumference of the wheel centres.
Inside, the effect is equally dignified. In a dark, brooding “Black tie with a twist” theme, the contours of the Black leather are accentuated by contrasting Arctic White elements along with seat piping in the same Mugello Red and stitching in Cobalto Blue.
There are massage seats with perforated leather for air ventilation, headrest cushions embroidered with ‘RR’ monograms, Rolls-Royce lambswool floormats, rear-seat theatre and Bespoke Audio system.
Rolls-Royce Wraith Busan Edition
Represents the coastal city of Busan. Like the Seoul Ghost, the rear pillar motif created by the Goodwood design team for the Busan Wraith holds traditional and modern icons as its inspiration. The exterior is a Royal Blue and Jubilee Silver two-tone, “conjuring up the shimmer of the surrounding sea and the juxtaposed glass edifices that tower gleaming over the harbourfront”, says Rolls.
A single coachline in Blushing Pink darts across the shoulder line of the car and circles the blue wheel centres, drawing the eye to the contours of the vehicle.
The lustrous theme continues to the interiors, where the seats in Selby Grey leather with Cobalto Blue accents are cocooned in a sea of Navy Blue. Other touches include a Starlight Headliner, Blushing Pink touches on the seats and instrument panel and ‘RR’ headrest monograms. The architectural motif features as an inlay in the centre of the Piano Black fascia and is also incorporated as an abstract embroidery on the leather waterfall between the rear seats, creating a perfect environment to enjoy the 1300W, 18-channel Bespoke Audio system.
“With this pair of Bespoke cars we have created individual, personal spaces that at once embody the vibrant cities that they inhabit, demonstrating with aplomb the possibilities that the world’s most celebrated luxury house affords,” said Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “Our team of Bespoke designers at the Home of Rolls-Royce relished the opportunity to explore Korean aesthetics and the result is a union of intricate detailing with clean, elegant colour schemes. Like a fine suit, some of the most pleasing Bespoke touches in a Rolls-Royce are hidden to anyone but the owner, or may reveal themselves only by chance to the passer-by. Like the colourful lining of a jacket fleetingly exposed by a gust of breeze, as these cars momentarily come to a stop in the city the lucky bystander can look forward to a glimpse of the hidden depths of the unique design.”
Rolls-Royce has recently opened a Studio in Incheon where the customers can commission their bespoke cars.