There isn’t much to talk about the current Iranian automotive industry. There are Peugeots, Renaults and some Suzuki cars, manufactured by Iran Khodro or IKCO. This August, Iranians will have couple more choices, as Volkswagen returns to the Iranian market after 17 years.
Volkswagen has partnered with Mammut Khodro, a subsidiary of Mammut Industrial Group to import and distribute Volkswagen brand vehicles into Iran. Initially, VW plans to introduce Tiguan and Passat models.
Iranian roads saw the Beetle back in 1950s, which was followed by the Bulli (1960s) and Gol (1990s), before Volkswagen completely withdrew from Iran in 2000. The initial aim of the present import initiative is to gain an insight into current market needs, establish the Volkswagen brand in Iran, and offer Iranians modern technologies made in Germany, said VW in an official statement. The Iranian government estimates that there will be some 3 million new registrations in the overall passenger car market per year in the medium to long term.
“By returning to Iran, the Volkswagen brand is filling in another blank spot on the global automotive map. We are thus strengthening our international presence still further. At the same time, we are taking our very latest models with premium features to our Iranian customers”, said Anders Sundt Jensen, project manager for the Iranian market at Volkswagen.
Mehrzad Ferdows of Mammut Group said, “The Iranian automotive market is currently undergoing changes based on customer expectations. Comfort, environmental friendliness, safety, fuel consumption and modern mobility services are becoming increasingly important for Iranians. This has led to rethinking in the automotive industry and consequently a shift towards more modern vehicles and mobility solutions. Mammut Khodro feels very fortunate to be part of this transformation process as the partner of Volkswagen in Iran.”
In case if you are wondering, “Khodro” is the Iranian word for “automobile”.