Mahindra Group owned Pininfarina has won a contract to design two cars, an SUV and a sedan for Vietnamese carmaker VinFast.
The Italian automotive design firm, known for its Ferrari designs, received the most number of votes by Vietnamese consumers in “VinFast car vote contest” launched back in October, 2017. After unveiling 20 concept designs submitted by world renowned design houses including Pininfarina, Vinfast asked the customers to vote which they thought were both “in line with world trends” and fitting with “Vietnamese tastes and demand”. Nearly 62,000 participants voted in the contest.
“The direct involvement of Pininfarina, one of the world’s biggest design brand, is expected to bring modern beauty while retaining Vietnamese identity to the first two VinFast car models”, said Quang Viet Nguyen, Vice President of Vingroup.
VinFast aims to produce 500,000 vehicles in the country by 2025 and plans to launch the first car in September 2019.
According to Vietnamese local media, VinFast is spending $5 million on Pininfarina designs. Also, there are plans to buy the intellectual property rights from BMW.