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World’s highest Porsche store pops-up in French Alps

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  • Cayenne,-Porsche-pop-up-store,-Méribel,-2018_3
  • Cayenne,-Porsche-pop-up-store,-Méribel,-2018
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  • Cayenne,-Porsche-pop-up-store,-Méribel,-2018_3

Back in 2014, Porsche had set up temporary test drive centres at Kaïla Hotel in Méribel and Le Yule Hotel in Val d’Isère, offering a unique experience at the wheel of the Macan, Panamera Sport Turismo and the new Cayenne, alongside a Porsche instructor on some of the finest roads the Alps have to offer.

This year, in association with Events by Events, Porsche is organizing a “Fun Zone” near Val d’Isère, including a special route offering a unique downhill experience, and an off-road obstacle course on the snow, showcasing the full capabilities of the Porsche models.

But the real highlight of this event can be found at the top of the slopes. Skiers can admire the new Porsche Cayenne in the “world’s highest pop-up store” until mid-April, outside the Rok restaurant in Méribel at an altitude of 2,300 metres. The vehicle sits majestically in a Crystal Dome mounted atop a podium surrounded by breath taking panoramic views, just waiting to be discovered. A hostess will be on hand along with a Product Genius to offer personalized advice and book test drives at the resort.

Putting together the display was a feat of logistical and technical skill, Porsche said. The structure weighs in at over 3 tonnes, and Hélicoptères de France assisted to carry it up to this altitude. The Cayenne itself was lifted onto its podium using snowmobiles. Since installation, the dome has withstood storm Eleanor with gusts of up to 170 km/h at altitude, heavy falls of snow and extreme outside temperatures as low as -25°C.

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