Industry/Official

BMW India opens 9th dealership in Delhi NCR region

BMW-Bird-Automotive-Gurgaon

BMW India is happy to announce that they’ve just opened their new dealership in Gurgaon due to increasing demand, for sheer driving pleasure of course.

With this new addition, the dealer-partner Bird Automotive now represents BMW India with a total of 3 dealership facilities in Gurgaon and one MINI facility in Delhi.

Spread over 4,622 sq. ft., the showroom will display up to 7 cars based on the ‘Urban Street Display’ concept and sales lounges close to the display area. The dealership will also display original BMW Lifestyle Collection which includes a wide range of clothing, accessories and luggage. Customers can also select BMW M Performance Accessories to enhance their cars.

Vikram Pawah, President, BMW Group India said, “BMW is committed to providing ‘Sheer Driving Pleasure’ with its aspirational products, immersive brand experience and unrivalled after-sales service. The launch of Bird Automotive’s new facility further strengthens our commitment towards our discerning customers in one of the most promising markets in India. It will play an important role in BMW’s growing market offensive. We will continue to set new standards through our absolute commitment to serve our customers with passion and excellence.”

Gaurav Bhatia, Dealer Principal, Bird Automotive said, “For the last ten years, Bird Automotive has been constantly setting benchmarks in luxury automotive retail in the millennium city of Gurgaon. The perfect mix of world-class facilities, dynamic BMW cars, extremely high standards of service, coupled with our sound experience allows us to anticipate and cater to every demand of our customers. We are delighted to present our third facility in Gurgaon and are confident that this expanding footprint will lead to further business growth for us.”

Bird Automotive has employed a workforce of over 250 employees across all its facilities. The company said that the team of service engineers has also been trained at BMW’s training centers in Gurgaon, Singapore, Malaysia and Germany.

BMW Group India (BMW + MINI) delivered 9800 cars in 2017, registering a growth of 25% as compared to 2016. BMW India sold 9379 cars in 2017, clocking a growth of 25% as compared to 2016. MINI is leading the small-premium car segment in India with 421 MINIs hitting the road in 2017, a growth of 17% as compared to 2016.

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