Hyundai has unveiled a new sporty sedan for the Chinese market called Lafesta at the Auto China 2018 in Beijing. The Lafesta is aimed at the country’s younger generation.
The ‘Lafesta’ translates to ‘festival’ in Italian. It adopts Hyundai’s new design philosophy called ‘Sensuous Sportiness’ that was introduced with the Le Fil Rouge concept.
More than anything else, the design of the car and its coupe-like styling appears to be the USP of Lafesta. According to Hyundai, “it will offer a smart experience to Chinese customers through its design.”
“China is evolving quickly and so are Chinese people’s attitudes. They are more self-confident, positive and creative. The Lafesta will help us reflect this shifting trend,” said Simon Loasby, the Director and Head of Hyundai China Design. “It’s a clear demonstration of how our newly announced design vision, ‘Sensuous Sportiness’ comes to life in Hyundai vehicles.”
“Building on our long history of creating distinctive and sporty character in vehicles, we will create a new era for Hyundai design,” said SangYup Lee, Head of Hyundai Styling. “Sensuous Sportiness, the new theme for Hyundai design reflects our goal to build a beloved brand by creating vehicles with heightened emotional value.”
As for the other details, a 1.6 turbo GDi (petrol) engine paired with a 7-speed dual clutch transmission powers the Lafesta. The same engine and gearbox combo produces 177 PS and 265 Nm in the Kona. Hyundai said that the cockpit will be driver focused and features practical ergonomics and quality materials. Also, there’ll be advanced driving assistance and safety systems.
Further details will be disclosed following the official launch later this year.
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