Jaguar has partnered with English singer Dua Lipa for exclusive gigs across Europe, with an aim to promote the Jaguar Pace family of cars. The project kick-starts with The PACE: Season One, in Amsterdam on 3rd September.
Dua Lipa will perform not with another artist but with the new Jaguar I-Pace – the company’s first all-electric SUV which made its debut earlier this year. The events will also celebrate the F-Pace and E-Pace as well.
“I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It’s a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together. All will be revealed on 3rd September in Amsterdam. I’m so excited that my first car is going to be the I-PACE and to be trailblazing for the new electric generation,” said Lipa.
“Parallels between Dua’s philosophy and Jaguar’s culture make collaboration inevitable. Together we’re setting the pace,” the company said.