Unsurprisingly, China has become an extremely important market for auto makers lately. We’ve been seeing China exclusive models, new manufacturing plants and whatnot. Joining that list is Aston Martin’s first overseas design studio in Shanghai.
The ‘Aston Martin Lagonda Creative Lab, NICE 2035’ is a partnership with Tongji University in Shanghai, which apparently is one of the world’s leading universities for the study of design and innovation.
As we can see in the pictures here, the studio setup is simple yet elegant. There is a combination of color samples, leather and other accessories. The focus of the studio appears to be on designing the interiors. Aston Martin’s EVP and Chief Creative Officer Marek Reichman confirms the same. “The first project of the new studio will be a collaboration on future interior designs for our sports cars and our first SUV, which will be launching in 2019.”
In case you’re wondering, Aston Martin is working on their first SUV, currently named DBX. A new facility for the same is also being constructed in the UK. More on that here.
“The Chinese market is incredibly important to the future success of Aston Martin. Collaborating with industry leaders and talented students at Tongji University will allow us to have a deeper understanding of the trends in China, ensuring we are focused on the needs of our Chinese customers,” said Reichman.