The second generation SsangYong Rexton, codenamed Y400, has been officially christened Alturas G4 for the Indian market. Pre-bookings have commenced at the dealerships, and the launch has been pushed to November 24, 2018.
According to Veejay Nakra, Chief of Sales & Marketing, M&M, “the word Alturas means ‘height’ or ‘pinnacle’. The Alturas G4 represents a gateway into luxury for those who have reached the pinnacle of success in their lives. Being our most luxurious offering, exquisitely designed and crafted, we believe that the Alturas G4 name perfectly describes this product.”
Mahindra says that the Alturas G4 will compete with players that operate in the Rs 30+ lakhs (ex-showroom) price range.
In simple words, the Alturas will compete against the segment leader Toyota Fortuner and another tough competitor, the Ford Endeavour.