In what appears to be a dumb move, Mahindra Group subsidiary Classic Legends which brought back the Jawa brand in India, has announced that the Jawa Motorcycles are sold out till September 2019, and the online bookings are closed as well.
🙏🏽🙏🏽🙏🏽 We recognise the responsibility this tremendous response places upon us. Authentic and honest is what the brand intends to be. Which is why we wanted you to know these details… https://t.co/0G74XLHRxP pic.twitter.com/QQhWDTB2LC
— anand mahindra (@anandmahindra) December 24, 2018
From the Man himself. Just to clarify, the motorcycles are not limited editions in any way, and are intended to sell as many as possible. While the company has already launched 10 dealerships across Pune (2), Bangalore (3) and Delhi (5), it is obviously very scarce at the moment. The goal is 100+ dealers by February 15, 2019, but when it is already announced that the bikes are sold out till September 2019, not sure if the customers will bother dropping by. Deliveries for those who’ve booked will commence in March 2019.
Anupam Thareja, Co-Founder, Classic Legends, said – “With such a tremendous response, it is my duty to inform the customers that we are sold out till September 2019 based on the current online bookings. Authenticity and honesty have been the hallmark of the brand. With such a large booking order, Jawa believes it is only fair to announce the waiting period for those with confirmed bookings. The current waiting period for online bookings already extends till September 2019 however the deliveries will start from March 2019 as per the booking sequence.”
However, the company didn’t disclose the number of bookings they’ve received or why the announcement of “sold out” till Sep 2019. Probably, it has to do with the production capacity.
The company said that they’ll be communicating directly with every customer about their delivery timeline. “We will work on ramping up our production to reduce the waiting period, but quality is paramount for us and we request patience and understanding from Jawa fans. The wait we promise will be worth it,” added Anupam.
Anupam also said that the dealerships will offer test rides and will continue to take bookings, but the deliveries will be after September 2019.