BMW and Daimler to invest €1 billion in joint mobility services


This is the next step of the plan that was announced a year ago. Both BMW and Daimler have combined  their existing mobility services to form five joint ventures, with a total investment of more than €1 billion. The JVs include Reach Now for multimodal services, Charge Now for charging, Free Now for taxi ride-hailing, Park Now for parking and Share Now for car-sharing.

BMW-Daimler-combine-mobility-servicesCombining the existing mobility services.. 

Reach Now
The Reach Now apps will offer a range of options for getting from A to B, allowing users to book and pay directly for public transport and various other mobility options, such as car-sharing, ride-hailing and bike rentals. Reach Now will be managed by Daniela Gerd tom Markotten as Chief Executive Officer (CEO), with Johannes Prantl as Chief Financial Officer (CFO).

Charge Now
As the name suggests, Charge Now aims to make public charge points quick and easy to locate, use and pay for, both at home and abroad. It’ll develop simple, standardised access to public charge points for car manufacturers and fleet operators. Charge Now currently has over 100,000 charge points across 25 countries.

Park Now
The digital parking service offers users to reserve parking slots and manage their parking times, and enables ticketless entry and exit in public garages as well as cashless payment of parking fees. In Europe and North America, over 30 million customers are already using the service in more than 1,100 cities, the company said. Charge Now and Park Now are headed by Jörg Reimann as CEO, with Thomas Menzel as CFO.

Free Now
This service offers a variety of mobility services including taxis, private chauffeurs with rental vehicles, and e-scooters, all at the tap of a finger. Claimed to be one of the largest ride-hailing services in Europe and Latin America, Free Now already serves more than 21 million customers and over 250,000 drivers. Free Now is headed by Marc Berg as CEO, with Sebastian Hofelich as CFO.

Share Now
Share Now is a free-floating car-sharing service that allows customers to rent and pay for vehicles by smartphone — anytime, anywhere. Its fleet will now be extended to incorporate a wider range of models and increase market coverage. According to the company, more than 4 million customers in total currently use the fleet’s 20,000 vehicles in 31 cities around the world. Olivier Reppert has been appointed CEO of Share Now, with Stefan Glebke as CFO.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top