A week after the world premiere at Lamborghini HQ in Sant’Agata Bolognese, the Super SUV Urus makes its Asia Pacific grand appearance in Singapore.
The event took place at the prestigious ArtScience Museum in Marina Bay Sands, in the presence of Katia Bassi, Automobili Lamborghini Chief Marketing Officer, and Federico Foschini, Chief Commercial Officer, and marked the Urus’ first appearance outside Italy.
In order to celebrate the launch of Urus, on December 10, 122 Lamborghini cars took to the streets in Singapore and broke the record in Asia for the largest number of Lamborghini cars in a convoy. The parade included a couple of Reventons and Sesto Elementos as well.
The Urus, which Lamborghini claims to be the world’s first Super Sport Utility Vehicle, has created a new niche in the luxury segment.
The Super SUV will be launched in India on January 11th, 2018.