For a new car design these days, “Sensual” is the way to go. The gentlemen should go oomph while the sassy senoritas will bite their bottom lips. And so is with the 8th generation Hyundai Sonata. The design language it adopts is called Sensuous Sportiness, and most of its lines come from the Le Fil Rouge concept.
The Sensuous Sportiness design language comprises of four fundamental elements in vehicle design: proportion, architecture, styling and technology. The design truly is sensual in the new Sonata. A chrome accent from the headlamp goes all the way into the hood and joins the window line. In fact, the DRLs are embedded within those lines as a hidden lights, which appear to be of a chromic material when switched off.
Overall, there’s a mix of crisp body lines, concave and convex forms, which all contribute to a sexy, coupe-like character. With a 30 mm lowered height, 25 mm extended width, 35 mm longer wheelbase and whole length increased by 45 mm, the new Sonata sports a much sportier looks than its predecessor. The connected tail lamps makes the car appear more wider.
“Sonata celebrates innovative coupe-like silhouette,” said Sang Yup Lee, Senior Vice President and Head of the Hyundai Design Center. “A short overhang, sloping roofline and low deck lid create a balanced feel, and Hyundai’s signature chrome accent now goes all the way into the hood, making it look even longer. It also has LED lighting built-in. These cues bring the Sensuous Sportiness design to life.”
The sensuality continues onto the interiors as well. The winged shapes of the instrument panel or dashboard are apparently inspired by a Stealth aircraft. The two displays are positioned close together to help alleviate distraction to the driver. Also adding to the premiumness are satin chrome accents, and the one on the steering wheel looks like an aircraft yoke. On the centre console, shift-by-wire transmission controls free up storage space.
More details are expected in due course.