Porsche has inaugurated its 100th sales site, the new Porsche Studio in Guangzhou. The new premises is centrally located in a luxury shopping mall, offering customers an insight into the complete range of the brand’s services, both in person and in virtual formats. A Porsche Experience Centre will also be opened in Shanghai in spring 2018.
“In recent years, China has become Porsche’s largest single market”, said Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “Our four-door sports cars are especially popular in Asia but demand for our two-seater models is also increasing rapidly.”
China has already become the most important market for the 718 models. In the first three quarters of 2017, more than 5,100 Boxster and Cayman vehicles were delivered in China, the company said.
The new 460 square meter sales site includes an exhibition area for new vehicles. In addition, all five model lines offered by the company can be visualized and customized to the customer’s preferred colour using an iPad and various model cars based on the typical clay models from the Design Studio.
The Porsche Studio works closely with the existing Porsche Centre run by the Jebsen Group which also helps the prospective customers to purchase vehicles directly on site.