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Porsche Honey adds sweetness to Biodiversity

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If you think the brand ‘Porsche’ is just into cars, you’d be wrong. They also have a design studio where they design pretty much everything from knives to superyachts. Not just that.

In the Leipzig factory’s off-road area, Porsche has set up 50 bee colonies which is now home to around 3 million bees. The honey is even available in the Porsche Leipzig customer centre shop under the brand ‘Turbienchen’.

In Germany, bee populations have been at risk for decades. Due to their importance for biodiversity, bees are protected by the German law for nature conservation (BNatSchG) and the German ordinance for species protection (BArtSchV). In particular, there is a lack of suitable habitats for these creatures. The natural areas on the off-road site at Porsche Leipzig provide the ideal living environment for the bees throughout the year, Porsche explains.

“After successfully establishing the first colonies last year, this addition is yet more evidence of our commitment to preserving the animal and plant world”, said Gerd Rupp, Chairman of the Executive Board at Porsche Leipzig GmbH. “This year’s honey harvest will be available from the shop in our customer centre this summer and will be called Turbienchen. We expect to see a harvest of about 1,000 kilograms”.

Last year’s 400 kg harvest of lime blossom honey sold out in just a few days, the company said.

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Alongside various types of flora and the bees, the 132-hectare nature area is also home to countless species of birds, insects, frogs, hares and bats, as well as 25 wild horses and 75 aurochs.

So, next time when someone asks “want some Porsche honey?”, you can always say yes. Because either way, its going to be sweet.

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