I know i just made that up. But, as you might know as well, Mahindra is one of the companies trying really hard to cannibalize Innova sales. Their latest attempt is the ‘Marazzo’ which was so far known as codename U321.
Derived from Basque, a sub-language of Spanish, the word ‘Marazzo’ means shark, which apparently alludes to the vehicle’s shark-inspired design. Both Mahindra Design Studio and the Group subsidiary Pininfarina have collaborated for the design.
As for the technical side of things, Mahindra North America Technical Centre (MNATC) and Mahindra Research Valley (MRV) in Chennai, have worked together. According to the company, Marazzo comes with a patented architecture, for a unique balance of smooth ride, agile handling, space and quiet cabin.
Mahindra has also shared few teaser images of the MPV. The interiors appear to have great level of comfort with great looking seats and roof-mounted AC vents that extends up to the third row.
Pawan Goenka, Managing Director, M&M Ltd. said – “The shark-inspired Marazzo symbolizes the next generation of aspirational Mahindra vehicles. A collaborative effort of Pininfarina, Mahindra Design Studio, MNATC and MRV, Marazzo is born of a vision to design a global vehicle with quality and refinement keeping in mind the aspirations of our customers.”
Rajan Wadhera, President Automotive Sector, M&M Ltd. said – “The intense process of development and refinement of the Marazzo is comparable to any global vehicle and incorporates a number of innovations. This has delivered better space, smoother ride with a quieter cabin, best-in-class cooling, excellent safety and a tough body construction in the Marazzo. Infact the Marazzo has the largest footprint (wheelbase x front track) of any Mahindra vehicle. I am confident that it will set a new benchmark and become a game-changer in its segment.”
The company further said that the Marazzo has been benchmarked against global standards of quality, technology, testing and validation norms, safety, regulations and emission. It underwent the most rigorous testing any Mahindra vehicle has ever been subjected to. It will be manufactured at the company’s manufacturing facility at Nasik, in Maharashtra and is gearing up for a commercial launch before the end of Q2 FY2019.
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