Porsche is showcasing its all-electric Mission E concept as part of a brand pop-up display in Barangaroo, Sydney. Named ‘Future Lab’, the display will be open to general public from 8-21 October.
Visitors will have the chance to explore the brand’s heritage via an interactive multimedia display and discover the future of Porsche through augmented and virtual reality experiences.
A 1962 Porsche 356 accompanies the Mission E. Porsche also confirmed that the all-electric Taycan (production version of Mission E) will be launched in Australia in 2020.
“The Porsche Future Lab, which is open to the general public, shows Australians that the future of mobility is one step closer with the arrival of the first purely electric Porsche, the new Taycan, in 2020,” said Porsche Cars Australia Director of Marketing and Motorsport, Toni Andreevski.
The Future Lab will also host a series of special speaker events, free to the public, featuring Australians in the fields of electro-mobility, social trend forecasting, design, and motorsport.