The newly launched Innova Crysta is already a winner for Toyota with over 30,000 bookings. Half of them are for the automatic variant, and the company has asked its supplier to enhance supply of the transmission. Also, with an aim to reduce waiting period, TKM (Toyota Kirloskar Motor) is ramping up production to about 7,800 units a month to meet the strong demand.
N Raja, TKM Director and Senior Vice President (Sales & Marketing), said, “Since the launch of the Innova Crysta we have done up to 30,000 bookings, out of which 50% are for the automatic transmission variant. Currently, we have a waiting period of over three months”
“We had planned for around 30-40 per cent of total demand of Innova Crysta to come for the automatic transmission but it is around 50-60 per cent at present, so we are working with our supplier to enhance its production,” he added. He also said that the demand for the Innova Crysta has come from other parts of the market, and added that sales could have been higher with Delhi-NCR.
In June, the company sold 8,171 units of Innova Crysta, while in May it stood at around 6,600 units. TKM’s overall sales in June stood at 13,502 units in the domestic market, up 29% from the corresponding month last year.
Commenting on the current year, Raja said: “While the industry is poised for 7-9% growth, we will be looking to maintain the same level as last year as we had a difficult time in the first six months of the current year.”
TKM had sold a total of 1,39,819 units last year.
“Hopefully, the uncertainty over diesel will be resolved and with our other models like Etios also contributing, we expect our sales to pick up in the second half of the year,” he added.