SEAT organizes a drive-in concert in Germany

Photo: Markus Nass

Sadly, one of the biggest losers in this pandemic are the event management organizations/individuals. This pandemic will change the way social events are organized from now on and possibly forever. In Germany, Seat had partnered with the television channel Sat.1 to organize an exclusive concert with the German pop star Tim Bendzko.

The drive-in concert took place on 15th May at Düsseldorf’s drive-in cinema, where fans were able to enjoy the music from a safe cocoon of their cars while respecting social distancing regulations.

Seat had 120 tickets to offer where 100 were sold directly and the remaining 20 were raffled via the brand’s Instagram profile. The winners got the best parking spots right at the front, in the first three rows of the Düsseldorf drive-in. Those who couldn’t get the tickets were able to watch it live on the Sat.1 channel.

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