Kia reveals new logo with a record-breaking fireworks display

Sets a new Guinness World Record

As we know, branding is a big deal these days as it plays a key role in a business’ success. As the industry transitions into electrification, automation and eventually ditching the ICE altogether, Kia wants “to establish a leadership position” wherever the industry is headed to in the future.

Which is why the company has revealed its new corporate logo and a slogan to go along with it. The new logo according to the company features “symmetry, rhythm and rising elements that embody Kia’s confidence and commitment to customers”. It apparently represents a handwritten signature, as the brand’s promise to offer superior products and services, if I understood that correctly.


The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.

The new logo was revealed with a record-breaking fireworks display in the skies above Incheon, Korea. The event saw 303 drones launching hundreds of fireworks in a synchronized artistic display. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.

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