Ford has revealed a special Puma ST Gold Edition for Europe, which will be available to order in limited numbers later this year. The special thing about the Gold Edition is that some of its design elements were chosen by Ford enthusiasts via online polls.
Ford fans cast almost 275,000 votes in a series of polls on the carmaker’s Twitter and Instagram channels over the course of 10 days, choosing the model’s exterior color, brake calipers’ color, decals, seatbelt stitching color, and also deciding on whether the model should have any badges or no badges at all. Ford said that the results of each poll were collected from individual markets across Europe in addition to Ford Europe’s central channels before collating to reach an overall winner.
To create something truly special for our loyal performance fans, we’ve moved to a forward-looking approach in co-creating the Puma ST Gold Edition with them. The number of votes cast shows just how enthusiastic our customers are — and that they have excellent taste. — Amko Leenarts, Design director, Ford of Europe
I think we’ve to agree that the end result looks rather tasteful; not too ricey, not too subtle either. Anyway, no mechanical changes; the Puma ST Gold Edition continues to be powered by a 1.5-litre 3-cylinder turbocharged petrol engine with 147 kW (200 metric hp) and 320 Nm (236 lb-ft) of torque. The engine is paired with a 6-speed manual gearbox. Read more about the Puma ST here.