That’s right, Ford has brought 10 custom builds at this year’s SEMA Show. The lineup includes a mix of all-electric and gas-powered vehicles, all overloaded with accessories. Ford also shared that its accessories’ sales are up 40% from two years ago, with a third of sales coming after the vehicle purchase.
The first one we got is called the Mustang Mach-E: True Mustang Persona, built in collaboration with Dom Tucci Design (Tucci Hot Rods) and Kay Automotive Graphics. It is based on the dual-motor 2022 Ford Mustang Mach-E GT. The widebody kit includes a 3D-printed front lip, 3D-printed fender flares, vacuum-formed transparent wheel covers, and a custom lift-gate spoiler. Inside, there are two Recaro seats with racing harnesses, a 140-degree dash cam, and custom-painted accents.
Next up we have the Bronco Sport: Off-Roading Heritage, built in collaboration with Yakima and Hypertech. It is based on the 2.0L EcoBoost-powered Badlands trim. The build includes additional exterior lighting including a rooftop off-road lightbar and underbody lighting; an Aeroskin hood protector, a rooftop tent, an exterior sound system, a shower, an off-road recovery kit, NOCO GB-70 battery jump start pack, and a Borla exhaust upgrade.
Then comes the Bronco: Extreme Beach/Extreme Sports Support, built in collaboration with WARN Industries. This self-explanatory build is based on the 2.7-litre EcoBoost-powered Wildtrak trim. The build includes a 270-degree awning, fishing rod box, Indel B refrigerator, and DANA D60 axle with 5.38 gearing.
Up next, we have yet another Bronco, the Bronco: Service Unit Vehicle, built in collaboration with ARB. This one is also based on the 2.7-litre EcoBoost-powered Wildtrak trim. It is apparently a modern take on medical service vehicles used in the early 1900s. The build includes tube doors, a jack mount, a winch, a light bar, and an under-hood air compressor.
Then comes the Maverick: Street Truck, built in collaboration with LEER Group. It is based on the 2.5-litre hybrid-powered front-wheel-drive Lariat trim. It is apparently “a true work truck designed for hobbyists and professionals alike who pride themselves on being able to do anything, anywhere”. The build includes an expandable power station, a toolbox, roof rails, and solar panels connected to external charging ports.
Up next, we have the F-150 Lightning: Swiss Army Knife, built in collaboration with Tjin Edition and Thule. It is based on the all-wheel-drive Lariat trim with Extended Range Battery. The build is apparently “a jack-of-all-trades” because it comes with solar charging, a portable air compressor, a refrigerator, a console vault, Recaro front & rear seats, Thule cargo accessories, and of course, two Super73 e-bikes mounted on the back of the truck.
We have got another F-150 Lightning called the F-150 Lightning: Race Support, built in collaboration with Real Truck and Motor City Solutions. It is based on the all-wheel-drive XLT trim with Extended Range Battery. The build includes Bronco Desert Racer-inspired livery, a custom underbody skid plate, an air compressor, leveling kit, off-road recovery boards, a toolbox and welding equipment, and a Retrax bed cover with a rail system, crossbars, extra Raptor wheels. Inside, there are Recaro seats.
Then comes the F-150 PowerBoost Hybrid: Remote Off-Roading, built in collaboration with BDS Suspension. It is based on the 3.5-litre PowerBoost hybrid-powered Platinum trim. The build is apparently a “perfect intersection of technology and off-road performance”. It includes a WARN recovery kit, an air compressor, a first aid kit, a console vault, and an onboard 7.2 kW Pro Power.
And yes, we have got another Bronco called the Bronco: Off-Roading Performance, built in collaboration with SEMA Businesswomen’s Network. This one too is based on the 2.7-litre EcoBoost-powered Wildtrak trim. The build includes a WARN winch, a Yakima two-person tent, a rear-mounted ARB jack, and 4.70 gearing for both axles. But what’s really special is that a team of over 250 women, including five mother-daughter teams, were involved in the build design process.
The 10th one on the list is the Transit: Digital Nomad, built in collaboration with John Pangilinan. It packs a 3.5-litre EcoBoost all-wheel-drive powertrain. It is equipped with an air compressor, an off-road assistance kit, a sliding kitchen and refrigerator, and a 270-degree awning.