2024 Toyota RAV4 Prime


Toyota has launched the 2024 RAV4 Prime in the U.S. market, with MSRP starting at $43,440 for SE and $47,310 for XSE. MSRP excludes a DPH fee of $1,395. For those wondering, the RAV4 Prime is a plug-in hybrid variant of the RAV4. I’m not sure exactly what it means but Toyota says that the 2024 RAV4 Prime will be available in “limited quantities”.

It’s only the XSE trim that gets features such as vertical LED lights, 19-inch alloy wheels, red-painted shock absorbers, and optional two-tone exterior paint. This trim also sports black exterior accents, a black diamond-painted grille, a silver-painted front lower spoiler, and dual chrome-tipped exhaust outlets. Panoramic power tilt/slide moonroof with one-touch open/close is an optional extra. The SE trim rides on 18-inch machined alloy wheels.

Inside, the XSE trim gets features such as a 10.5-inch touchscreen; JBL speakers with subwoofer and amplifier; a 12.3-inch digital cluster; SofTex-trimmed seats; Qi-wireless phone charger; auto-dimming rearview mirror with HomeLink universal transceiver, and ambient lighting. An $815 Weather Package gets you a heated steering wheel, heated rear outboard seats, and rain-sensing wipers with de-icer.

Features such as SofTex-trimmed seats with sporty red accents and stitching; a 4-way power-adjustable front passenger seat with seatback pocket; perforated heated & ventilated front seats, and a 10-inch color head-up display, are part of another optional package.

The 2024 RAV4 Prime comes standard with Toyota Safety Sense 2.5+, Toyota’s suite of active safety systems. It includes Pre-Collision System with Pedestrian Detection that is said to feature enhancements over the previous generation, including the ability to detect an oncoming vehicle or a pedestrian at intersections when making a turn.

Moving on to the juicy bits of the story, the RAV4 Prime packs a plug-in hybrid powertrain that combines a 2.5-litre 4-cylinder naturally aspirated petrol engine, two electric motors and a CVT. The ICE produces 132 kW (177 bhp/179 metric hp) and 224 Nm (165 lb-ft). The front motor produces 134 kW (182 metric hp) and 270 Nm (199 lb-ft), while the rear adds 40 kW (54 metric hp) and 121 Nm (89 lb-ft). The system power output is 225 kW or 306 metric hp. An 18.1 kWh lithium-ion battery pack is claimed to offer an all-electric range of up to 68 km or 42 miles.

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