Cars

Toyota launches new Prius Hybrid and Camry Hybrid

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Toyota Kirloskar Motor has launched the new Prius Hybrid (4th gen) and the new Camry Hybrid, priced at Rs 38,96,040 and Rs 31,98,500 ex-showroom, Delhi, respectively. Both the hybrid models are built on Toyota New Generation Architecture (TNGA) platform. While the Prius is imported as a CBU, the Camry Hybrid is assembled here in India. Bookings and deliveries have already begun at your nearest Toyota dealership.

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The Prius Hybrid is powered by a 1.8-litre 4-cylinder Atkinson Cycle petrol engine, producing 98 hp @ 5200 rpm and 142 Nm of torque @ 3600 rpm. Working along with the petrol engine is a 72 hp electric motor with 163 Nm of torque. The combined output of the hybrid system is 122 hp. Transmission is taken care by a CVT. There are Normal, Eco, Power and EV mode to choose from. Fuel economy is claimed at 26.27 km/l.

The Prius in India is available only in Z8 grade, and few features include LED headlamps, LED fog lamps with DRL, 15 inch alloy wheels, leather seats, touchscreen infotainment system, 10 speaker JBL audio, head up display, dual zone auto AC, cruise control, Pitch & bounce control, 7 airbags, ABS, BA, EBD, VSC, Traction Control and some more.

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The new Camry Hybrid on the other hand continues to be powered by the 2.5-litre 4-cylinder Atkinson Cycle petrol engine, producing 160 hp @ 5700 rpm and 213 Nm of torque @ 4500 rpm. Working along with the petrol engine is a 143 hp electric motor with 270 Nm of torque. The combined output of the hybrid system is 205 hp. Transmission is taken care by a CVT. There is Eco and EV mode to choose from. Fuel economy is claimed at 19.16 km/l.

The Camry Hybrid comes equipped with LED headlamps, LED fog lamps with DRL, 15 inch alloy wheels, leather seats, touchscreen infotainment system, 12 speaker JBL audio, 3 zone automatic climate control, power sunshade for rear windshield, 9 SRS airbags including a knee bag (2 more than the previous model), TPMS (tyre pressure), ABS, BA, EBD, VSC, Traction Control, Hill start assist and many more.

Akito Tachibana, Managing Director, Toyota Kirloskar Motor said, “India being a crucial market for us, we believe there is more to the market beyond just the numbers. We have taken good stock of our priorities for the road ahead and we do not want to make just more vehicles but also want to address other critical issues associated with energy, environment and safety. With an aim to contribute to resolution of social issues and sustainable growth of an automobile based society, we believe that environment-friendly vehicles will go a long way to remedy this. And Implementation of environmental measures is one of the most important management goals of Toyota worldwide. It is based on the same principle that Toyota today has more than 10 million happy customers driving Toyota hybrids and we would like to thank our customers who have encouraged our efforts of hybridisation. We are actively working to promote strong hybrid technology and other environment friendly vehicles based on our stance that environment friendly vehicles can have a positive impact on the environment only if they are used widely”.

Akitoshi Takemura, Sr. Vice President, Toyota Kirloskar Motor said, Camry Hybrid is the first and the only strong hybrid vehicle to be manufactured in India. The globally renowned Toyota Camry Hybrid has had a magnificent journey ever since its debut in 2013 in India. Embraced by people all over the world for its high level of QDR (Quality, Durability & Reliability), its identity as a vehicle with excellent ride comfort and quietness has become widely known and has established its unshakeable presence. This is further reiterated by the overwhelming response that the Toyota Camry has received as more than 95% of its sales in India can be attributed to the success of its hybrid version. We are confident that the new and improved Camry Hybrid will further add to customer delight and help us spread awareness about the advantages of a strong hybrid technology. Here we would also like to thank the government who has encouraged our efforts to promote hybrid technology in India by introducing schemes like FAME-(Faster Adoption & Manufacturing of Electric cars) under which the Camry Hybrid qualifies to receive a markdown of Rs. 70,000 in its price which is passed onto the customer.
Prius was the first hybrid model to be launched by Toyota in India and ever since then we have come a long way. The New Prius is an improvement keeping in mind the Prius DNA along with the FIRST ever introduction of TNGA in any Toyota Motor Corporation model. This together is the result obtained in the 4th Generation Prius. This continues to keep the Prius DNA intact which is “Always ahead of its times”. The new Prius is a glimpse of the future expected in Toyota Models”, Takemura added.

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