Cars

Aston Martin launches high-performance brand AMR in China

aston-martin-amr-rapide-and-vantage
  • aston-martin-amr-rapide-and-vantage (4)
  • aston-martin-amr-rapide-and-vantage-2
  • aston-martin-amr-rapide-and-vantage-3
  • aston-martin-amr-rapide-and-vantage-4
  • Aston-Martin-Rapide-AMR
  • Aston-Martin-Rapide-AMR-2
  • Aston-Martin-Rapide-AMR-3
  • Aston-Martin-Rapide-AMR-4
  • aston-martin-amr-rapide-and-vantage
  • aston-martin-amr-rapide-and-vantage (4)
  • aston-martin-amr-rapide-and-vantage-2
  • aston-martin-amr-rapide-and-vantage-3
  • aston-martin-amr-rapide-and-vantage-4
  • Aston-Martin-Rapide-AMR
  • Aston-Martin-Rapide-AMR-2
  • Aston-Martin-Rapide-AMR-3
  • Aston-Martin-Rapide-AMR-4
  • aston-martin-amr-rapide-and-vantage

The Auto Shanghai 2017 also marked the Chinese debut of British luxury brand Aston Martin’s high-performance brand AMR, with the introduction of Rapide AMR. The Rapide AMR has a limited run of only 210 cars. As the name suggests, the AMR takes technology and inspiration from Aston’s motorsport division, the Aston Martin Racing.

Aston Martin President and CEO, Andy Palmer said – “AMR is something we have wanted to bring to fruition for some time. Cars such as the Vantage GT8 and Vantage GT12 confirmed that our customers love raw, race-bred models, but we also knew there was an opportunity to create cars that offer a sharper performance focus but stop short of those truly hardcore, special series models. With the AMR brand, we have the perfect platform to deliver both.”

“The Rapide AMR unveiled here in Shanghai, and the Vantage AMR Pro shown at the 2017 Geneva show are both confirmed for production. This is the start of something very exciting – a programme that will eventually see an AMR version of every model in the Aston Martin range,” he added.

The Vantage AMR Pro packs a 4.7-litre V8 from Aston’s GT4 race car, with an output of over 500 hp. The Rapide AMR, on the other side, packs a 6.0-litre naturally aspirated V12.

In simple words, AMR will be a link between Aston’s road cars and race cars. As for the AMR Pro, Aston says it is the pinnacle; an uncompromising demonstration of AMR’s ‘Track to Tarmac’ philosophy whereby race technology is transferred to road cars.

However, the Vantage AMR Pro will be a track-only car, limited to no more than 7 cars.

Click to comment

Leave a Reply

Note: Comments that are unrelated to the post above get automatically filtered into the trash bin.

Your email address will not be published. Required fields are marked *

To Top