As expected, a big number of major players are expected to skip the Auto Expo 2018 near Delhi which opens its doors for the public from February 9th.
It is being reported that a total of 32 companies including big names such as Bajaj Auto, Jaguar Land Rover, VW Group, Harley Davidson, Ford, FCA and Nissan have decided to skip the Expo as questions are raised over return on investments. The companies who have decided against participating next year has grown more than four times compared to the previous edition of the biennial event.
Each brand will have to spend an average of around Rs 10 Crore, and can go up to Rs 30 Crore. And the brands who have celebrity ambassadors will charge between Rs 2-8 crore for a single appearance if invited. While the cost is a primary thing, many brands have nothing new to showcase for the Indian market.
VW Group which comprises of Volkswagen, Skoda, Audi, Ducati, MAN, Scania, Porsche and Lamborghini will skip the show, and so is the FCA with Fiat and Jeep. The up coming players such as Peugeot and SAIC’s MG Motors doesn’t seem to be ready for the Expo.