Industry/Official

Over 30 companies to skip Auto Expo 2018

Auto-Expo-2018

As expected, a big number of major players are expected to skip the Auto Expo 2018 near Delhi which opens its doors for the public from February 9th.

It is being reported that a total of 32 companies including big names such as Bajaj Auto, Jaguar Land Rover, VW Group, Harley Davidson, Ford, FCA and Nissan have decided to skip the Expo as questions are raised over return on investments. The companies who have decided against participating next year has grown more than four times compared to the previous edition of the biennial event.

Each brand will have to spend an average of around Rs 10 Crore, and can go up to Rs 30 Crore. And the brands who have celebrity ambassadors will charge between Rs 2-8 crore for a single appearance if invited. While the cost is a primary thing, many brands have nothing new to showcase for the Indian market.

Auto-Expo-2018-participating-and-not-participating-companies

VW Group which comprises of Volkswagen, Skoda, Audi, Ducati, MAN, Scania, Porsche and Lamborghini will skip the show, and so is the FCA with Fiat and Jeep. The up coming players such as Peugeot and SAIC’s MG Motors doesn’t seem to be ready for the Expo.

However, Kia is expected to showcase its future India line up, and MSIL is expected to showcase the new Swift range. Hyundai is expected to showcase some electric/electrified vehicles.

Source: MoneyControl

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Autodevot. Devotion towards automotive industry.

Happenings in the automotive world, pictures and videos of the latest and hottest launches.

Copyright © 2018 autodevot.com

To Top