Audi has unwrapped the new A7 Sportback at its new design center in Ingolstadt. The new A7’s design language was inspired by the Prologue concept, which made its production debut in the new Audi A8.
Up front, there is a singleframe grille which is wider and lower than that of the Audi A8. The reworked headlamps have 12 adjacent lighting segments separated by narrow intervening spaces, which evoke associations with the binary digits 0 and 1, said Audi. The top-spec version gets the HD Matrix LED units with Audi laser light.
Rear-end has connected taillamps made up of 13 vertical segments. When the doors are locked/unlocked, fast-moving light animations play both at the taillamps and headlamps.
The car measures 4,969 mm long, 1,908 mm wide, and 1,422 mm high. Wheelbase measures 2,926 mm.
The progressive exterior design of the new A7 Sportback is largely devoid of chrome. The paint range offers a choice of 15 colors, 8 of which are new. The optional S line exterior package further hones the look, with modifications to the radiator grille and the front air inlets, the sills and the front and rear diffusers. They are trimmed in gloss black and more strongly sculpted, said Audi.
Interiors & features
Moving on to the interiors, the new A7 systematically continues the “digitalization strategy” of the A8. The conventional buttons and controls of the previous model have been replaced with two large, high-resolution touch displays, with the upper one measuring 10.1-inch and the lower 8.6-inch. Also, there is that famous 12.3-inch Audi Virtual Cockpit.
Up to 7 drivers can store their preferred settings in individual user profiles. Apparently, as many as 400 parameters can be personalized.
The Audi AI which was introduced in the new A8 is present here too. Besides that, the new A7 Sportback features a total of 39 driver assistance systems. They are split up into three packages: the Audi AI parking package (gradual introduction beginning 2018), the City assist package with the new crossing assist, and the Tour assist package. The latter includes such things as the efficiency assistant, which facilitates a driving style conducive to reducing consumption, and the adaptive driving assistant (ADA), which supplements the adaptive cruise control (ACC) with helpful steering interventions to maintain the lane. There is an optional dynamic-all-wheel steering and sport differential too.
Customers can choose between 4 suspension setups: a conventional steel spring suspension, the sport suspension that lowers the ride height by 10 mm (0.4 in), electronically controlled damping and the self-leveling adaptive air suspension.
All engines in the A7 Sportback come standard with a new mild hybrid system (MHEV), we saw in the new A8. Initially, there’ll be a 3.0L V6 TFSI on offer, which produces 250 kW (340 metric hp) and 500 Nm of torque. The four-door coupe sprints from 0 to 100 km/h in 5.3 seconds and has a top speed of 250 km/h. The engine is paired with a 7-speed S tronic, sending power to all four wheels via Quattro AWD system which activates rear-wheel-drive as needed. Additional 6- and 4-cylinder engines, both gasoline and diesel, will follow shortly after the start of production.
Market launch will happen late February 2018 in Germany. Priced at €67,800 for the 55 TFSI quattro S tronic.