Final McLaren Senna fetches £2 million for Ayrton Senna Institute

Viviane and Bruno Senna

The one remaining build allocation of McLaren Senna has raised £2 million for the Ayrton Senna Institute, a non-profit organisation dedicated to providing education for nearly two million unprivileged children and youngsters in Brazil.


The car was auctioned at a private event for McLaren customers. The last one was discretely held back to be auctioned at an annual event for passionate devotees of the McLaren brand and its cars, the working-based company said. Fierce bidding saw auctioneer Max Girardo kept on his toes before the gavel fell at £2,000,000 excluding taxes – more than three times the UK list price of the Senna.

“Raising this amount of money for the Instituto Ayrton Senna is a wonderful result for our collaboration with McLaren Automotive,” commented Viviane Senna da Silva Lalli, Ayrton’s sister and mother of racing driver and McLaren ambassador, Bruno Senna. “The Senna family has a long-standing association with the McLaren brand and when the idea of a new model in the McLaren Ultimate Series taking Ayrton’s name was raised, we were immediately interested to explore the possibility. Now that the McLaren Senna has been revealed, we can say publicly how happy we are to be a part of this project.”

“Our family is extremely proud of the naming of the new Ultimate Series McLaren. This is the first project that really connects with Ayrton’s racing spirit and performance and the McLaren Senna honours my uncle because it is so utterly dedicated to delivering a circuit experience that allows a driver to be the best they can possibly be,” said Bruno Senna, racing driver and McLaren Ambassador.

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