Although Turkey has a couple of automobile brands, they are not known to the rest of the world. However, that could change with the arrival of TOGG (Türkiye’nin Otomobili Girişim Grubu), a new brand that aims to transform the country’s automotive industry.
The company has revealed two electric prototypes: a C-SUV and a sedan with the former expected to be launched in 2022. The company claims that the platform is developed in-house by TOGG engineers and designers, with intellectual property rights 100 percent belonging to Turkey. Apparently, as part of the design process, a total of 18 design houses from Turkey and abroad were assessed objectively in line with 6 different criteria set by TOGG.
TOGG design team, including Turkish designer Murat Günak, shortlisted 3 design houses with the highest scores. The shortlisted design houses, which were briefed with insights from a comprehensive Turkish consumer survey, provided 2D design alternatives for the contest. One exterior and one interior design from each shortlisted house were tested with potential car buyers in Turkey.
Pininfarina managed to impress the TOGG design team and engineering team and the 3D design phase kicked-off. The results as we can see in the photos here are pretty impressive.
The design highlights also include inspiration from Turkish culture. The tulip, for example, has strong roots in Anatolian culture. Its interpretation can be seen on the wheel rims and kinda on the front grille as well.
The interior design is pretty impressive too with inspiration from the aviation industry. Features would include Holographic Assistant which uses eye tracking algorithms and 3D imaging technology to provide a unique user experience to the occupants. The cars would also have Advanced Driver Assistance Systems including a Level 2 autonomous driving capability.
As for technical bits, there’ll be two options available. A rear-wheel drive (RWD) with a single e-motor offering 200 hp, or an all-wheel drive (AWD) system with another e-motor at the front. The latter with 400 hp is claimed to sprint from 0-100 km/h in 4.8 seconds.
There’ll also be two battery packs to choose from that offer 300+ km or 500+ km range. The batteries are fast-charging capable too with up to 80 percent charge claimed to happen in 30 minutes. The company will offer an 8-year battery warranty.
The battery pack bolted to the platform is claimed to improve torsional rigidity by more than 30 percent. Passive safety includes 7 standard airbags. TOGG expects a 5 star Euro NCAP rating.