Porsche is building €26 million Experience Center in Italy


Construction has already begun on a new Porsche Experience Center (PEC) in Franciacorta, Italy. It is the 8th PEC in the world and is expected to cost more than €26 million.

Expected to be ready by early 2021, the facility is being constructed at the Autodromo di Franciacorta racetrack. Features include a restaurant overlooking the racetrack, an off-road track, and an area for dynamic driving courses including Low Friction Circle and a Kick Plate track. The 2,519-meter long racetrack will maintain its layout whereas the asphalt surface will be completely renewed.


Porsche Italia expects over 20,000 people to visit the Porsche Experience Center Franciacorta every year. Among other things, the visitors will also find a Simulation Lab for virtual reality driving experiences where they can drive the classics and new Porsche models on some of the famous racetracks in the world as well as an electric go-kart track.

In addition, the customers can also have their new Porsche car delivered at the PEC Franciacorta.

The existing 7 PECs are located in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, and also at the German Hockenheimring.

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