New Mahindra Thar crosses 9,000 bookings


Mahindra (M&M) has announced that the second generation Thar has already received over 9,000 bookings since its launch on October 2, 2020. This is a big deal for M&M because the test drives and demo vehicles are currently available only in 18 cities in the country. The company will add 100 more cities on October 10, 2020, followed by the rest of the county from October 15, 2020.

In addition, the new Thar has received over 36,000 enquiries and more than 3,00,000 website visitors, M&M said.

We are extremely happy with the overwhelming response and excitement that the all-new Thar has created. What is also encouraging is that the new Thar has resonated well with lifestyle seekers, families & women buyers, thereby opening up an entirely new set of customers for this iconic lifestyle 4X4 SUV. Despite test drives being available in just 18 cities to begin with, we have received over 9,000 bookings for the new Thar, since its launch, which is unprecedented for this segment. – Veejay Nakra, CEO, Automotive Division, M&M

Deliveries will commence on November 1, 2020.

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