Mahindra Thar bookings cross 50,000


Mahindra has announced that the 2nd gen Thar has received over 50,000 bookings within just 6 months of its launch. The off-roader was launched on October 2, 2020, with a starting price tag of INR 9.80 lakh. Obviously, there have been price and trim revisions since then, such as discontinuation of entry-level AX trims, and also waiting periods that could make you break your smartphone, but that has not stopped the fabled, cult vehicle from finding more homes.

The company also said that it is ramping up the production capacity both at its Nasik facility and at the supplier end to meet the demand and reduce the waiting period for its customers.

We are overwhelmed with this unprecedented response that the all-new Thar has garnered; it has, in fact, surpassed all our expectations. The wait for the new Thar has been longer than expected and we sincerely appreciate our customers’ patience and unwavering confidence in us while we are working with our suppliers to ramp up production in these challenging times. – Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra

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