Project Maybach revealed as an off-road coupé concept with a retro flair


Mercedes-Benz has revealed the Project Maybach—a battery-electric off-road coupé concept with a retro flair. The concept was designed in collaboration with American fashion designer Virgil Abloh who passed away just a few days ago. As a tribute to the late designer, the concept was showcased to the public at the Rubell Museum with exclusive access to students from local design schools.

At first glance, the 6-metre long Project Maybach might remind you of Rolls-Royces or something from the American start-up Alpha Motor. Although there’s a Maybach-esque pinstripe grille, the front fascia can’t help but remind us of that BMW-owned British luxury marque. Since this is an off-road concept, there are more than necessary lights at the front, and there’s also what appears to be an external roll cage.


The wheels look like they came from a Humvee or something similar. Overall, it’s an interesting looking concept that is totally different from what Maybach normally does. I guess the tan-black color combo works pretty well here.

The cabin continues the retro, tan-colored theme and looks a lot more interesting than the exterior. The steering wheel has an integrated instrument display, and the dashboard has got a large touchscreen as well. Also, notice what appears to be a Maybach-branded axe next to the driver seat; there’s an “Emergency Use Only” marking next to the axe.

Mercedes didn’t share any technical details of the Project Maybach, but I guess it’s mostly about the design.

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