Daimler gets rebranded as Mercedes-Benz Group


Nearly four and a half years ago, Daimler was planning an organizational restructuring where the Mercedes-Benz brand was supposed to be a legal independent entity, just like how Ferrari was spun-off from FCA in 2015. But as we all know, things don’t always go according to plan, or it just so happens that we simply discover a better plan. And so, instead of Mercedes-Benz getting spun-off as a separate entity, what happened was that the parent Daimler AG itself got rebranded as Mercedes-Benz Group AG, effective February 1, 2022.

The signages at the Stuttgart HQ have already been changed to Mercedes-Benz. The company’s stock exchange ticker also changes from DAI to MBG. Shareholders don’t have to worry about any further changes. The shares of the Mercedes-Benz Group will remain listed on Germany’s blue-chip DAX stock index. Besides rebranding Daimler AG, Daimler Mobility AG has also been rebranded as Mercedes-Benz Mobility AG; the company offers financing, leasing and insurance for passenger cars and vans.

With the renaming of Daimler, the company completes its historic realignment that began last year. On December 10, 2021, Daimler Truck Holding AG was launched as an independent company on the Frankfurt Stock Exchange. The new Mercedes-Benz Group is thus fully concentrating on its passenger car brands such as Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ, as well as vans.

The renaming to Mercedes-Benz Group AG underlines our renewed strategic focus. In doing so, we want to make clear where we see the core of our company—building the most desirable cars in the world. The Mercedes star has always been a promise for the future: Changing the present in order to improve it. We want to continue this legacy of our founders by taking the lead in electric mobility and vehicle software. – Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group

Click to comment

Leave a Reply

Note: Comments that are unrelated to the post above get automatically filtered into the trash bin.

Your email address will not be published. Required fields are marked *

To Top