Peugeot brand launched in Pakistan


Peugeot brand has entered the Pakistani automotive market for the very first time—in an exclusive partnership with Lucky Motor Corporation. The Karachi-based company has been retailing Kia cars in Pakistan since 2017. But anyway, the Stellantis-Lucky partnership is also setting up a local assembly facility, making Peugeot the first European brand to be locally assembled in Pakistan.

The partnership commenced with the opening of eight 3S dealerships (sales, after-sales and services) in six cities: Islamabad, Lahore, Faisalabad, Sialkot and Gujranwala. At present, only the second-gen 2008 SUV is available in Pakistan, with ex-factory prices starting at PKR 5,250,000 (INR 22.04 lakh or US$ 28,965).


While in the markets outside the 2008 offers petrol, diesel and all-electric powertrains, in Pakistan, the SUV is currently offered only with a 1.2-litre 3-cylinder turbocharged petrol engine in 130 hp tune, and is paired with a 6-speed automatic gearbox.

“We are delighted with this partnership. This will be the first time a European car is assembled in Pakistan and we are excited to work with Lucky Motors to support employment and localization in the country. Internationalization is a key focus for Peugeot, with the B and C segment SUV growth in Pakistan, representing a great opportunity for us. This is also bolstered by the evolution of the legislation of the country towards electrification which is fully in line with our own strategy,” said Linda Jackson, CEO, Peugeot.

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