Acura Precision EV Concept previews the brand’s new design language


At this year’s Monterey Car Week in California, Acura is showcasing the Precision EV Concept—which apparently previews the brand’s new design language that’ll make its debut on a new electric SUV that is arriving in 2024.

The front fascia has a lot of illumination going on with an illuminated Diamond Pentagon grille, sharper Chicane DRL signature and new “Particle Glitch” lighting on the lower part of the front and rear fascias. The Particle Glitch design theme is repeated on the spokes of the Concept’s 23-inch wheels.

The overall silhouette of the vehicle was apparently inspired by luxury Italian power boats. The exterior is finished in ‘Apex Blue’ with a matte finish.

“The Acura Precision EV Concept will be our North Star as we move into an exciting electrified future, and you will see these design cues translate over to future production models,” says Dave Marek, Executive Creative Director of Acura.

Inside, there’s a yoke-like steering and what appears to be a transparent/translucent touchscreen display. The displays also feature a Particle Glitch boot-up animation. There is some crazy ambient lighting going on as well, which changes depending on the mode that you’re in.

Speaking of which, the concept offers two modes: Instinctive Drive mode which apparently enhances the driving experience with racing-style digital instrumentation and red ambient and pipe lighting, while the Spiritual Lounge mode retracts the steering wheel as it transforms the cabin into a calming experience with soothing scents and underwater animated projection.

And of course, materials used on the inside include marbled recycled plastic, 100% biomass leather, recycled aluminum, and sustainably-sourced FSC certified (Forest Stewardship Council) wood.

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