Lamborghini ended up choosing Miami for the Huracán Sterrato debut, but as you all know, the EMEA (Europe, Middle East and Africa) region is just as important for the brand. Which is why Lamborghini set up a floating lounge in Doha (Qatar) to formally showcase the Huracán Sterrato to the VIPs of this region.
The Sterrato was formally presented by the Lamborghini executive management team, headed by Chairman & CEO Stephan Winkelmann, who was joined by Chief Sales & Marketing Officer Federico Foschini, Chief Technical Officer Rouven Mohr and Head of Design Mitja Borkert, all offering their respective insights into the Sterrato.
The floating lounge not only showcased the off-road supercar but also housed the Ad Personam area where future owners were able to consult the specialists in order to configure their new Sterrato. Lamborghini’s Ad Personam division offers more than 350 exterior paint colors, 60 leather colors, and a host of other bespoke finishes and options.
While the world premiere in the United States featured two different liveries in Verde Gea and Bianco Phanes, the Sterrato floating in Doha bay was dressed in Bianco Isi with the Italian flag livery.