2024 Toyota Land Cruiser Prado debuts with retro styling & hybrid options

2024-Toyota-Land-Cruiser Prado-First-Edition

U.S. prices will start in the mid-$50,000 range.

I know, it has been only 2+ years since the J300 Land Cruiser made its debut, but we’re not looking at the J400 model or a completely redesigned J300. What we’re looking at, is the 5th-gen (J250) Land Cruiser Prado, but this time around, the usage of the ‘Prado’ branding is gonna be market dependent. In North America, for example, the J250 is simply gonna be sold as a 2024 Land Cruiser, and in European markets where the J300 is available, the J250 is gonna include the Prado branding.

With that confusion out of the way, let’s take a look at the J250 Land Cruiser (Prado), starting with the way it looks. I know, I know, a lot of you are waiting to burst out this question: why does it look like a Defender? Well, that’s a good question, but you might wanna consider the possibility that the design team drew inspiration from the FJ62 and the FJ Cruiser as well, especially when you look at the Land Cruiser First Edition—limited to 3,000 units in Europe. Key highlights of this limited edition model include classic round headlights and two exclusive bi-tone exterior paint finishes: Sand and Smoky Blue.

For the North American markets, the First Edition is gonna be limited to 5,000 units. There’ll also be the Land Cruiser 1958 that gets—among other things—a heritage grille and round LED headlights. 18-inch alloy wheels with 245/70 all-season tyres, LED fog lights, a rear locking differential, and Crawl control (acts as a low-speed, off-road cruise control), are some of the other things the Land Cruiser 1958 boasts.

The Land Cruiser 1958 is gonna be the base model in America. Next up is the mid-spec Land Cruiser, featuring rectangular LED headlights, RIGID color-selectable LED fog lights, chunkier 265/70 all-season tyres, front stabilizer bar disconnect function, Multi-Terrain Select and Multi-Terrain Monitor. There are 7 exterior colors to choose from: Ice Cap, Wind Chill Pearl, Underground, Black, Meteor Shower, Trail Dust, and Heritage Blue. Two bi-tone options will also be available: Trail Dust and Heritage Blue with a Grayscape roof.

Inside, the entry-level Land Cruiser 1958 model features black fabric seats and an 8.0-inch touchscreen with wireless Apple CarPlay and Android Auto connectivity. If you pick the mid-spec Land Cruiser, you get heated & ventilated SofTex-trimmed seats—available in either black or Java; a 12.3-inch touchscreen; standard 10-speaker audio system or optional 14-speaker JBL audio system; optional 4G connectivity for up to five devices, and a premium package that includes leather-trimmed seats.

Also, this is the first Land Cruiser to use an electric power steering (EPS) system, in part because the system allows the SUV to feature Lane Tracing Assist function.


The North American-spec Land Cruiser First Edition includes standard leather-trimmed seats, a standard Qi wireless charging pad, and dual USB-C charging ports for the front row.

But anyway, the Toyota Safety Sense 3.0 suite of active safety and driver assistance systems comes standard on all 2024 Land Cruiser (Prado) models. The suite includes Pre-Collision System with Pedestrian Detection; Lane Departure Alert with Steering Assist; Full-Speed Range Dynamic Radar Cruise Control; Lane Tracing Assist; Road Sign Assist; Automatic High Beams, and Proactive Driving Assist.

In America, the 2024 Land Cruiser is powered by a 2.4-litre 4-cylinder turbocharged petrol engine coupled with a 36 kW (48 bhp/49 metric hp) electric motor integrated into an 8-speed automatic transmission (yes, a hybrid powertrain). The e-motor feeds off a 1.87-kWh NiMH battery pack. The system output figures are 243 kW (326 bhp/330 metric hp) and 630 Nm (465 lb-ft). The drivetrain configuration is gonna be full-time 4×4 with a 2-speed transfer case.

In Western European markets, the new Land Cruiser will be introduced with a 2.8-litre 4-cylinder turbocharged diesel engine with 150 kW (204 metric hp) and 500 Nm (369 lb-ft) of torque, coupled with an 8-speed automatic transmission. A diesel mild-hybrid powertrain will join the lineup in early 2025.

The Eastern Europe, Middle East and Japanese markets might be served with other powertrain options.

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