The new Maruti Suzuki Dzire has crossed 1 lakh sales milestone in just five and half months, which is claimed to be the fastest in the industry. The car was launched in May 2017.
This kind of sales figures only means that the pending orders are gonna go up and so is the waiting period.
Positioned as an authentic sedan offering plush and roomy interiors, loaded with new features and equipped with advanced safety features, the new Dzire became an instant hit, said the company.
According to an internal research, the top three reasons that have delighted Dzire customers include the “authentic sedan style and looks”; the reliable and efficient Maruti Suzuki brand name and exciting new features in the car like the SmartPlay infotainment system with Android Auto, Apple CarPlay and Mirror-link technology and the Auto Gear Shift.
Interestingly, nearly half of the new Dzire customers have chosen the sedan as their first car purchase. This shows a paradigm shift of the Indian customers who is now opting for a sedan as their first car, said MSIL.
Also, nearly 17% of Dzire customers have opted for AGS variant during April-September 2017. The AGS is now available on six options starting V trim up to Z and Z+ in Petrol and Diesel variant.
Also Read: Dzire wins Good Design Award 2017 in Japan