Industry/Official

Porsche customers in China are younger, 42% of 911 drivers are female

China-largest-market-Porsche

Last year, Porsche announced that China has become their largest single market. In 2017, Porsche delivered more than 71,000 vehicles in China, registering a growth of 10 per cent over the previous year. Now, there are few more interesting details.

The most popular model is the Macan, with around 8,500 deliveries in the first quarter of 2018. The massive growth was achieved by the Panamera, which was up by around 680 per cent over the previous year.

As for 2018, the company has delivered more than 18,600 vehicles, exceeding the results of the same period in the previous year by 3 per cent.

Porsche said that their customers in China are particularly young when compared to the worldwide customer base – on average 20 years younger than European and American customers. The proportion of female customers in China is also relatively high (approx. 30 per cent in China vs. approx. 20 per cent in the USA and approx. 10 per cent in Germany).

Also, the Chinese women show great interest in two-door sports cars, so much so that 42 per cent of 911 drivers in China are female. There are also many customers who are motorsport fans. The Porsche Carrera Cup Asia is now the largest in the world.

The distribution network in China consists of a total of 103 Porsche Centres. With the opening of the Porsche Studio in Guangzhou, the sports car manufacturer crossed the 100 sales location threshold at the end of 2017.

There is also the Porsche Experience Centre Shanghai, located in the immediate vicinity of the Shanghai International Circuit, offering a range of driving programmes on different stretches of the track.

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