TVS Motor is happy to announce that the brand Apache has crossed 3 million sales milestone since 2005. The Apache Series according to the company, incorporates learnings from TVS Racing – the factory racing arm with a history of 36 years in motorsports.
The Apache Series spans across two categories – Naked and Super Sports. The former has a sub-series called RTR (Race Throttle Response), encompassing RTR 160, RTR 180, RTR 200 4V Race Edition 2.0, and the recently launched RTR 160 4V.
On the Super Sport front, there is the Apache RR 310, launched in December last year.
The company said that the Apache Series has created a series of experiential initiatives to connect with their customer base. The Apache Racing Experience (ARE) is a platform where Apache owners get an exclusive first-hand experience in their motorcycles under the guidance of National Road Racing Champions from TVS Racing.
The Apache Owners Group (AOG) has been created to become a common platform for customers to share their enthusiasm for motorcycling. Today, AOG rides have been conducted in over 33 cities, witnessing participation from over 3000 customers. Further, there are performance shows such as Apache Pro Performance (APP) to impress potential customers.
K.N. Radhakrishnan, President & CEO, TVS Motor Company along with the team at Mysore plant
“We are truly humbled to achieve this milestone and I want to express my gratitude to all our valued customers both in India and across the globe. Through the years, TVS Apache has stood for providing an unrivalled experience backed by its rich racing pedigree, technological firsts and stylish design. The brand has, over a decade, developed a host of premium offerings, ranging from 160 cc to 310 cc, creating aspiration along every step of evolution.”
“This also presents me with an opportunity to express gratitude to the team behind TVS Apache whose tireless work on the products has ensured that the brand has created an international appeal,” added Radhakrishnan.