Volkswagen is working on the successor of its CC sedan, named Arteon, which will be unveiled at Geneva Motor Show in March 2017. This announcement comes after the company decided to scrap the new generation CC project which it was working on. The CC was in the market for nearly 8 years.
The Arteon will be positioned above Passat, and will have a fastback body style with frameless windows. VW says, the Arteon will have the typical stylistic elements of a grand tourer. The front will have a large radiator grille, that’ll extend into the three-dimensional front headlights. “LED lighting elements additionally emphasize the striking layout and demonstrate dominance”, adds VW. Being a fastback, the top-hinged and wide-opening tailgate will provide optimum access to the huge boot.
Tobias Sühlmann, Volkswagen Exterior Designer, explains: “At first sight, the Arteon arouses enthusiasm through its expressive design. It then surprises through its practical virtues. This combination is unique!”
In VW’s words, the name Arteon – with the emphasis put on the first syllable – is made up of two component parts: ‘Art’ describes the fastback’s harmonious lines and emotionality. The ending ‘eon’ identifies it, in the same way as Volkswagen’s top model for the Chinese market, the Phideon, as a premium model.
Production will be at the company’s plant in Emden, Germany, and market launch in summer 2017.