Tata Motors and Jayem Auto to develop ‘special performance vehicles’


Tata Motors has announced a 50:50 joint venture with Coimbatore based Jayem Automotives for developing ‘special performance vehicles’. The duo has formed JT Special Vehicles Pvt. Ltd., that will develop a range of performance vehicles in a phased manner at a dedicated line, currently being explored at Coimbatore.

Not much details are available at the moment, whether the said ‘special performance vehicles’ will be developed for Tata Motors itself or Tamo. It is also unclear if Jayem will build just the engines or the entire vehicle right from the design. From what i understood, there’ll be a performance version of the regular Tata models. Tata Motors says, as part of the agreement, both Tata and Jayem Automotives will work towards “performance enhancement and appearance of series vehicles to offer an exciting and innovative range of niche aspirational products for the passenger car customers”.

Announcing the JV, Guenter Butschek, CEO and Managing Director, Tata Motors, said, “We are delighted to partner with Jayem, a brand known for its capabilities in concept creation and prototyping of special performance vehicles. This partnership is a step towards creating long-term relationships as a part of our transformation journey and to bring more exciting performance variants to our product range”

Commenting on the partnership, J Anand, Managing Director, Jayem Automotives Pvt Ltd, said, “We are excited about our joint venture with Tata Motors and to be a part of their transformation journey. We aim to bring World Class Performance Products to market in a short time, and to fulfill expectations of passionate customers in the niche segment of sportier cars.”

“As part of Tata Motors’ Passenger Vehicle business strategy, while an architecture approach with two platform strategy will reduce complexity, these special performance vehicles will be targeted to augment the latest product range in our vision to build aspirational cars”, said the company in an official statement.

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