Jaguar’s Sayer AI steering wheel might be the only thing you need


Internal combustion engines are not the only ones that don’t have a future. Personal ownership and driving yourself too might be in that list.

Jaguar Land Rover has come up with a concept steering wheel called Sayer, which could become the only part of the car that you own. Sayer is a voice-activated artificial intelligence (AI) steering wheel that will be able to carry out several tasks, says Jaguar. Sayer could signal your membership to Jaguar’s on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.

Imagine a future of autonomous, connected and electric cars where you don’t own a single car, but instead call upon the vehicle of your choice where and when you need it. In simple words, you just own and carry this connected steering wheel, and call the shared vehicle whenever you need it.

Need to be at a meeting two hours away from home by 8am tomorrow? Simply ask Sayer from the comfort of your living room and it will work out when you get up, when a car needs to autonomously arrive at your door and even advise which parts of the journey you might enjoy driving yourself, says Jaguar.

“A beautifully sculpted piece of art”, as Jaguar describes it, owes its name to one of the most prominent designers from Jaguar’s past, Malcolm Sayer, who worked for the British marque between 1951 and 1970.

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