September 2019 sales: Tata Motors down 50%

Representational Purpose

Tata Motors’ sales in the domestic & international market for the month of September 2019 stood at 36,376 vehicles, registering a decline of 50 percent compared to 69,991 units during September 2018. The Passenger Vehicle segment saw a decline of 56 percent in September 2019 compared to the same period last year.

Towards the end of the month, there was an encouraging response in terms of customer footfalls. The customers have responded well to our festive offers as reflected in 11% more retail in September 2019 compared with August. However, the industry continued to decline in September. – Mayank Pareek, President, PVBU, Tata Motors

“Our focus continued to be on retail in line with our strategy of New Paradigm. In September 2019, our retail was 31% more than offtake, as a result dealer stock came down by around 10%. During H1 of FY19, network stock has been reduced by 21%, the lowest in the last 10 quarters. This helped in rotation of dealer working capital and preparing the network for the upcoming festival season,” Pareek added.

Tata Motors September 2019 sales

With a total of 28,079 units in September 2019, a decline of 45.4 percent, the Commercial Vehicle segment didn’t do well either.

With the ongoing subdued demand, we continued our focus on system stock correction by driving retail and aligning production. Retail sales are estimated to be ahead of wholesale by over 16% in September and over 27% in Q2, reducing the overall stock level to the lowest for the last 6 quarters. We are monitoring the impact of the relief package announced by the Government, and look forward to improved demand from revival in consumption and spend in infrastructure projects. – Girish Wagh, President, CVBU, Tata Motors

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