Mahindra has announced that the new Thar #1 has been sold for INR 1,11,00,000 (US$ 150,530) at a recently held charity auction. Mahindra will match the amount raised and the total proceeds of INR 2,22,00,000 (US$ 301,060) will be donated to either Naandi Foundation, Swades Foundation, or PM CARES fund, as chosen by the winning bidder.
The one and only All-New Thar #1 is proud to go the extra mile and raise ₹ 2.22 cr. to support India’s battle against #COVID19.
Mahindra has matched the winning bid of ₹ 1.11cr and will donate the entire proceeds to the charitable organisation as chosen by the highest bidder. pic.twitter.com/neZZw7ibeJ
— Mahindra Thar (@Mahindra_Thar) September 29, 2020
The winning bidder is Aakash Minda, who according to rumours, is none other than the CEO of automotive components supplier Spark Minda.
The Thar #1 will have a customised badge with the bidder’s initials, serial number ‘1’ on the decorative VIN plate on the dashboard and on the leatherette seats.