That’s the comment on the internet about General Motors’ new branding. But it makes sense when you think about it, as these days especially after the fake pandemic caused by the PRC, everything is done via a smartphone app anyway. Even personal cars these days are becoming more of an electronic device that you can control with your smartphone.
GM’s new logo, as you might have guessed, is suggestive of the company’s commitment to electrification. According to the company, the gradient of vibrant blue tones represents the clean skies of a zero-emissions future. The rounded corners and use of lowercase letters this time is apparently to “create a more modern, inclusive feel”, while the underline of the “m” represents the Ultium platform (a modular EV platform). Also, the negative space between the “m” and the underline is a nod to the shape of an electrical plug.
GM aims to launch 30 new EVs globally by the end of 2025.
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