That’s right! Germany is currently the largest market in the world for the all-electric Mini Cooper SE, with nearly 15,000 units delivered so far. In 2021 alone, Germany consumed 10,140 units with the 10,000th unit delivered to Andreas Hankel at BMW Welt on 30th December. Needless to say, the Cooper SE played a key role for the brand in 2021, delivering growth of 132% in the market. Apparently, one in five Minis sold in Germany is the Cooper SE.
And, it’s not just the all-electric model Germans are interested in. The Countryman plug-in hybrid also contributed to a 70% overall sales increase of electrified models compared with the previous year. This means every third Mini sold is electrified.
More BEV models in the pipeline
The next-generation Countryman will debut with an all-electric model in 2023 and will come off the production line in Leipzig, Germany, unlike its three-door sibling which is being built at the Oxford plant in the UK. In the same year, the production of Mini models based on a new electric vehicle architecture will also begin in China.