Tata AVINYA concept debuts with clean styling & soothing cabin


Following the unveil of the CURVV electric SUV concept a few weeks ago, Tata Motors has now unveiled AVINYA concept—which appears to be an MPV but Tata doesn’t appear to be fully comfortable using the term, and therefore it describes the vehicle as a product that combines the luxuries and versatility of an SUV and the roominess and functionality of an MPV. But anyway, you decide. The name ‘AVINYA’ is apparently derived from Sanskrit language, which stands for ‘Innovation’.

It appears that the AVINYA concept adopts a different design language altogether; unlike the CURVV which retained some design connections with the current Tata products, the AVINYA doesn’t remind us of any Tata products whatsoever. The way the running light signatures droop down right in the middle, give off Vinfast vibes, but maybe that’s just me. And of course, being a futuristic electric MPV concept means it has to have suicide doors with no B-pillars; the doors are branded as Butterfly doors here.

And once inside, you’ll find enough space to grow your own food, and relax in the ambience of soothing colors. The front seats can apparently rotate in order to make it easy to ingress and egress. The flooring material of the concept includes content from recycled plastic and oyster shell waste.

And of course, we need to talk about gargantuan displays, or the lack of it. The AVINYA concept adopts “less is more” mantra and therefore a soundbar takes the centre stage. But there are also small displays for camera-mirrors, and there’s one integrated into the steering wheel as well.

Unlike the CURVV concept which is built around the so-called Generation 2 EV architecture, the AVINYA concept sits on the Generation 3 EV architecture. Why? most likely because the production model is gonna be a BEV-exclusive one unlike CURVV which is expected to be offered with ICE as well.

Again, technical details are not available yet, but Tata Motors suggests that the next gen architecure is capable of offering a minimum 500 km (311 mi) range in under 30 minutes.

In the featured photo (L-R): Anand Kulkarni, Vice President, Product Line & Operations, Tata Passenger Electric Mobility Ltd.; Vivek B Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd.; Martin Uhlarik, Head of Design, Tata Motors; N Chandrasekaran, Chairman, Tata Sons and Tata Motors and Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd.

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